Big Swede BBQ Badass Beef Boost is a bold and flavorful beef rub with a perfect balance of sweet, hot, savory, and salty flavors. It is a serious competition-grade rub that will lift your beef to the next level. The balance with the hot spices and the smooth sweetness makes it a great all-purpose spice rub for competitors and backyards alike. The rub also gives the meat a great red color.