This rub does it all fish, seafood, vegetables, beef, pork, chicken, lamb, everything. Use it as a base rub, an accent rub, a finishing dust, or a fry seasoning. Grilled fruit anyone? Just use your imagination and this rub will impress. Perfectly salty and savory with rich smoky undertones, mild sweetness, warm background heat and a bright citrus pop from the crystallized lime juice. Finely ground so the flavor stays put and incorporates quickly. So good, it will become your favorite go-to seasoning for just about everything.