Everybody remembers that one bite of beef that was beefier and sweeter than any other. Now all your grilled and roasted beef items can be just as good as that. Make a burger taste like the crust off a nice prime rib roast, or make your prime rib taste better than ever! Give your steaks that zing and richness that you have never quite been able to achieve! Just sprinkle on Smoky Okie's BEEF!!! and grill, bake or roast. That's all there is to it.